National Study: Consumers 63% More Likely to Buy From Chamber Members
WASHINGTON -A national study by The Schapiro Group, an Atlanta-based market research firm, reveals important findings about how consumers and business owners perceive local chamber of commerce members. For example:
- When consumers know that a business is a member of the local chamber they are 44% more likely to think favorably of it.
- Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation.
- Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce.
The study also finds that when business decision makers believe a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of it, and 59% more likely to buy goods and services from it. The study also reveals a positive perception for chambers:
- Regarding the chamber’s impact on the local economy, 82% of the respondents believe that the local chamber of commerce helps create jobs and promotes local economic development.
The results of the Schapiro study are clear: Positive perception increases among consumers and business owners alike when a business is identified as a member of the local chamber of commerce.
The Houston Northwest Chamber of Commerce
The Houston Northwest Chamber of Commerce is turning 38 years old and maintains a successful history of supporting the development of both business interests and the community. We are a dynamic area, growing by leaps and bounds into a self-sufficient community the approximate size of Denver, CO. We have developed and maintained a high quality of life through the development of values and amenities that meet the needs of residents and visitors. Business-friendly regulations and attitude make this area prime for business
start-ups and relocations.
Membership supports the Chamber’s continued, successful advocacy efforts to represent the interests of business in the political arena. We strive to initiate positive community change to improve the local economic climate for the benefit of all businesses.
Chamber membership provides a variety of involvement opportunities, whether business interests focus on legislative issues, road access projects, connectivity events, workforce development projects, or economic development initiatives.
Chamber businesses also enjoy unique marketing and visibility access with an organization that works 24/7/365 to promote local businesses. We provide them with access to the products and customers they need to see their business grow. We are excited to present new membership investment levels which demonstrate your company’s commitment to positively impacting the business community through your monetary support.
By joining the chamber you will: